Bloomberg Adria 2022

Bloomberg expands media empire in Southeast Europe


New York-headquartered Bloomberg Media and Serbia’s Telekom Srbija unit Mtel Swiss  join forces to create Southeast Europe’s first pan-regional, multi-platform business news network, with hubs in Serbia, Croatia, Slovenia, Bosnia & Herzegovina and North Macedonia.

Launching in 2022, Bloomberg Adria will serve business and financial news, analysis and data to the region’s growing community of business decision makers and future leaders across television, print, digital, mobile and social, the press release said.

Bloomberg Adria will harness the strength of Bloomberg News’ 2,700 journalists and analysts in 120 countries to create a news destination that combines local reporting with extensive global economic and markets coverage. It will feature translated Bloomberg News content as well as original reporting produced from dedicated editorial hubs in Belgrade, Zagreb, Ljubljana, Sarajevo and Skopje.

Commenting on the new venture Soo Kang, Global Head of Bloomberg Media Distribution stated:

“At Bloomberg Media, we’ve set out to build the leading multi-platform global business and financial media company, providing trusted content rooted in data. Bloomberg Adria expands our global footprint to new audiences in Southeast Europe who are looking for premium, global business news to help them stay informed.”

For his part Vladimir Lucic, CEO, Telekom Srbija commented:

“In a business world that is changing at unprecedented speeds, the availability of relevant, accurate information and independent expert analysis is crucial for making good business decisions. Bloomberg has long been synonymous with reliable business information and, with Bloomberg Adria, we are excited to collaborate with Bloomberg Media to bring accurate and insightful business news to Serbia and the regional market.”

Earlier this year, France-based Euronews teamed up with Serbia’s majority state-owned telecommunications giant Telekom Srbija to launch a Serbian-language channel.

“It is a part of the broader Euronews network which broadcasts global news in multiple languages, from a European perspective to more than 400 million homes in 160 countries,” the Lyon-headquartered media outlet said.

Euronext franchises are currently on air in the region in Albania, with others planned in Bulgaria and Romania.