Carmaker Bugatti has partnered with Germany’s Tidal Audio to create a set of large, floor-standing speakers. The two companies are looking to “set a new standard for home music systems” with a new category of “Royale” speakers of “unrivalled exclusivity and high quality like no other”.
The name Royale is not just a name—it honors one of the most prestigious models in Bugatti history. But just as the groundbreaking car defined a new era, never before has a loudspeaker audio system combined such high levels of design, finish, and performance, the companies said.
There are two main themes, named the Monocoque and Duotone, and customers can choose between different material combinations, including piano finishes and avant-garde colors. Furthermore, each loudspeaker can be customized with carbon fiber, fabric, leather, polished stainless steel, dark aluminum or precious metal surfaces.
Each pair is matched by an accompanying music controller, which features a digital-to-analog converter and can be connected to sources like streaming services, a living room television or other smart home devices.
The TIDAL for Bugatti Royale won the prestigious Robb Report “Best of the Best Award 2021” in its category: “…rewarding those who have stood apart from their peers for their exceptional craftsmanship, extraordinary attention to detail, and relentless pursuit of perfection in their field. Your award for Best Loudspeaker is an excellent example of this: the Royale Series by Tidal for Bugatti is a technical powerhouse that elegantly evokes the automaker’s unique design language both past and present.”
TIDAL Audio was founded in Germany 1999 by entrepreneur and music enthusiast Jörn Janczak with the clear vision of building the finest audio systems in the world, with a level of refinement that elevates them into the realm of artisanal objects capable of delivering otherworldly sound.
When luxury automotive design and premium audio components combine we’d wager the cost of admission will be very steep indeed.