Efforts to make New Zealand smoke free by 2025

American historian Robert Proctor once called cigarettes “the deadliest fraud in the history of human civilisation”. Now the New Zealand government wants to ban them, as part of its Smokefree Aotearoa 2025 Action Plan, setting a goal so that by 2025 fewer than 5% of New Zealanders will be smokers. It is a decade since New Zealand adopted the goal to reduce smoking prevalence and tobacco